Fashion is in high demand across the globe with sales soaring higher each year. Market analysts don’t expect this trend to slow down any time soon. In fact, it’s only going to keep growing during the years to come. While this rings true around the world, few regional fashion markets have seen quite the same level of expansion as that of India. This country’s wardrobe trends have long been known for its beauty and diversity, and a number of designers and retailers are hoping to make a name for themselves in this realm.
Indian Apparel by the Numbers
Globally, sales in the apparel industry are expected to surpass $1.5 trillion by decade’s end. Monthly predictions for the American market are hovering around $17 billion for high-end fashions and accessories. At the same time, athletic wear encompasses a significant portion of spending on clothing.
In contrast, the value of the Indian luxury apparel market alone reached an estimated $30 billion last year based on a recent write-up. This figure is expected to double within the next couple of years if not more. Experts in the industry and fashion-forward minds alike aren’t surprised by the latest facts and figures. They’re attributing this faster-than-average growth to a wide range of factors.
Exploring the Various Facets of Indian Fashion
According to RealtimeCampaign.com and numerous other sources, fashion in India takes on several forms. Luxurious fabrics, intricate patterns, and flowing designs have long given the country’s feminine clothing an unrivaled appeal. Equally sumptuous materials and smartly tailored suits lend themselves to much of the men’s sector.
Tunics, kurtis, and cigarette pants are among the time-honored traditional staples gracing India’s lists of popular options. Kurtas, maxi skirts and the full range of Anarkali suits additionally remain popular. Dupattas continue to be integral components in the women’s wear sector as well.
India’s natives are likewise bringing a number of Western styles into their wardrobes. These trends are working their way into both the social and professional attires of locals and branching out as regional clothing fads become increasingly diverse. In many cases, people in India are melding various clothing styles to create their own unique looks. Either way, the divergence is clearly evident virtually everywhere you look, from the country’s people to the latest clothing options being made available by fashion retailers like Lashkaraa.
Becoming Part of the Bigger Picture
Retailers and individuals across the globe are eager to make their appearances in the world of Indian fashion. From international chains to single designers, numerous people are realizing the potential opportunities available in this sector. One official source, in particular, is insisting it’s entirely possible as long as those that are interested approach the matter in the right way.
This only leaves the question of how. Experts in the field are saying it’s not quite as complicated as many might think. For those wondering How to Succeed in India’s Diverse Fashion Market, it’s as simple as giving people what they want.
India’s fashion market is becoming more diverse with each passing season. Locals have a wide range of styles and preferences when it comes to their wardrobes. Designers and retailers can break into the sector by offering Western styles, traditional ethnic options or a modern blend of the two. Of course, placing their own unique spins on either concept may be fruitful as well.
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