“Italian Fashion Brands in China” Released Bulgari Named Top 1 Italian Brand Favoured by Chinese Consumers

June 16 09:15 2022

On June 2, 2022, the report “Italian Fashion Brands in China” was released, offering an in-depth insight into the performance of Italian brands in the Chinese market. Bulgari ranks first among the top 10 Italian fashion brands favoured by Chinese consumers. In the NPS (Net Promoter Score) survey, Bulgari also ranks among the top 10 brands in terms of consumer recommendation and loyalty.


Bulgari ranks first among the top 10 brands favoured by Chinese consumers

The report was released by LuxeCO Intelligence, the fashion industry research institute under Luxe.CO. This time, LuxeCO Intelligence expanded its research from luxury to fashion and lifestyle and covered 123 brands. It analysed and studied the development of Italian brands in China from the following four dimensions: overall business scale, China market development, category representation, and data availability.


“Italian Fashion Brands in China” released by LuxeCO Intelligence

Excellent craftsmanship, historical heritage, and design aesthetics are the three keywords for Chinese consumers to measure the value of Italian brands. The 123 brands covered by “Italian Fashion Brands in China” range from a classic brand with over 800 years of history to new brands that emerged in the 21st century. Bulgari’s outstanding performance fully demonstrates its leadership in the Chinese luxury market, and continuously reinforces the Maison’s standing in the hearts of Chinese consumers.


Anne Hathaway stars in Bulgari’s new brand campaign “Unexpected Wonders”

Bulgari has kept expanding its business footprint in China, with stores covering landmark cities in mainland China, Hong Kong, Macao, and Taiwan. Meanwhile, the Maison is actively working on omnichannel operation. Having gained a keen insight into the evolution of consumer lifestyle, Bulgari has opened Bulgari Boutiques Online and the Bulgari flagship store on JD.com, followed by a boutique on Tmall Luxury Pavilion in April this year, as part of its efforts to continuously transform the way of luxury retail.


Bulgari opened a boutique on Tmall Luxury Pavilion in April 2022


Part of the LVMH Group, Bvlgari was founded in Rome in 1884 as a jewellery shop. Known as the magnificent Roman jeweller and master of coloured gems, Bvlgari has established a worldwide reputation for Italian excellence and enjoys renowned for its exquisite craftsmanship. The company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high end watches to accessories and perfumes, and featuring an unrivalled network of boutiques and hotels in the world’s most exclusive shopping areas.

Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Corporate Social Responsibility and giving back – to nature and to the community.

Official Website and Social Channels

BVLGARI Official Website: https://www.bulgari.cn/en-cn/

BVLGARI Official Weibo: weibo.com/bulgari

BVLGARI Official Wechat: BVLGARI_Official


Media Contact
Company Name: Bulgari
Contact Person: Eleven Cui
Email: Send Email
Phone: +86 21 8021-7279
Country: China
Website: bulgari.com

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