At 8% CAGR, Diaper Market Size to hit US$ 124.5 Billion, Globally, by 2028 – Report by IMARCGroup

December 12 20:28 2022
At 8% CAGR, Diaper Market Size to hit US$ 124.5 Billion, Globally, by 2028 - Report by IMARCGroup
Diaper Market Size to hit US$ 124.5 Billion, Globally, by 2028 – Report by IMARCGroup
The global diaper market is driven by growing awareness regarding personal hygiene.

Diaper refers to an undergarment made using absorbent materials, which is worn by infants, aged people, and persons with disabilities to urinate and defecate without the requirement of a toilet. It is lined with polypropylene that helps in enhancing fluid absorption and protecting clothes from being soiled. It assists in eliminating and prevents the skin of infants and persons with disabilities from allergies, rashes, and infections. It is widely available in various shapes, sizes, and weights to meet the requirement of the users. At present, due to the rising environmental awareness, several manufacturers are introducing biodegradable diapers. They are also introducing innovative diapers with non-chlorine and dye-free materials to minimize rashes and itching. 

How big is the diaper market?

The global diaper market size reached US$ 78.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 124.5 Billion by 2028, exhibiting a growth rate (CAGR) of 8% during 2023-2028.

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What are the major market drivers in the diaper market?

Presently, the increasing purchasing power of individuals and rising awareness about hygiene represent one of the primary factors positively influencing the market across the globe. In addition, the growing popularity of diapers among adults with various conditions, such as incontinence, severe diarrhea, mobility, impairment and dementia, is catalyzing its demand worldwide. Moreover, the introduction of superabsorbent polymers (SAPs) that can absorb fluids multiple times their weight is gaining traction across the globe. These polymers also assist in improving skin health as they lock moisture away and reduce skin irritation, which, in turn, significantly minimize the severity and frequency of diaper rash. This allows a significant decrease in cellulose usage, which facilitates reduced weight and volume of the diaper and lowers environmental impact. This, in confluence with the rising concern of parents about the overall health and hygiene of their babies, is propelling the market growth.

Additionally, the easy availability of diapers on various e-commerce websites and offline distribution channels, coupled with free doorstep delivery and secured payment gateways, is strengthening the market growth. Besides this, leading market players are introducing plant-based, and organic product variants, which are made without harmful and toxic ingredients. They are also focusing on various marketing strategies, such as social media promotion, banner advertising, and celebrity endorsements via social media platforms, which is fueling the growth of the market.

Furthermore, the integration of Radio-Frequency Identification (RFID) sensors in diapers detect moisture in the diaper and sends the signal to the nearby receiver, which, in turn, sends a notification alert to the smartphone. In addition, the incorporation of wetness indicators on the diaper that turns yellow to blue to indicate the time for changing the diaper is creating a positive market outlook.

Impact of COVID-19:

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Key Diaper Market Segmentation:

The report has categorized the market based on product type and distribution channel.

Breakup by Product Type (Baby Diaper):

  • Disposable Diapers
  • Training Diapers
  • Cloth Diapers
  • Swim Pants
  • Biodegradable Diapers

Breakup by Product Type (Adult Diaper):

  • Pad
  • Flat
  • Pant

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others

By Geography:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Competitive Landscape:

The competitive landscape of the market is characterized by the presence of numerous small and largest manufacturers who compete in terms of prices and quality. Some of the largest diaper manufacturers are:

    • Kao Corporation (KAOCF)
    • Kimberly-Clark Corporation (KMB) 
    • Procter & Gamble (NYSE: PG)
    • Svenska Cellulosa Aktiebolaget (SCA)
    • Unicharm Corporation (UNICY)


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