Your Marketing People Getting eCommerce Brands Ready for the 2019 Holidays

November 11 23:57 2019
Your Marketing People Getting eCommerce Brands Ready for the 2019 Holidays
Irvine-based Digital Marketing Agency Develops Black Friday Sales Checklist

Irvine, California – November 11, 2019 – Your Marketing People, an Orange County-based digital marketing agency specializing in SEO, SEM, video marketing, creative branding, and more, is offering a Black Friday/Cyber Monday checklist to eCommerce brands to help ensure they are fully prepared for the fast-approaching 2019 holiday season.

Said Alisha Chocha, President of Your Marketing People, “With Thanksgiving falling on November 28 this year, the holiday shopping season is shorter by almost a week compared to previous years. It’s more important than ever for eCommerce brands to be prepared with their promotions and marketing early because many shoppers might not be aware of the shortened shopping period.”

In fact, according to RetailMeNot’s Holiday Insights guide, the majority of retailers are changing their holiday campaign approach because of the condensed season: 55% will offer steeper discounts than they usually do and 54% will begin running deals earlier this year.

Your Marketing People takes a holistic approach to digital marketing for their eCommerce clients’ holiday shopping campaigns. During the holiday season, they develop comprehensive strategies to get their clients ready for the large influx of interested shoppers. Your Marketing People develops a complete plan for your holiday shopping campaign, from promotion to email marketing and SEM to website preparation to day-of protocol and post-sales reporting.

From Black Friday through Cyber Monday (with some retailers starting their promotions on Thanksgiving), there’s a lot of advertising noise. Chocha added: “Your Black Friday offer should be your best promotion of the year; and, in order to beat the competition, brands need to start letting their audience know about their offer early — and then again.” Remarketing through your email drip campaigns to abandoned cart shoppers, for example, is one of the best ways to close sales.

For eCommerce brands, Chocha suggests testing out different promotions now (well before Black Friday) to see what works best. “By the time Black Friday rolls around, you won’t have time to change your promotions,” she said. “Test on a subset of your audience, such as past customers, so you don’t dilute your Black Friday and Cyber Monday audience.”

For more pro tips, download Your Marketing People’s comprehensive Black Friday and Cyber Monday Checklist here: https://www.yourmarketingpeople.com/bfcm

About Your Marketing People

Established in 2017, Your Marketing People is a Southern California-based digital marketing agency specializing in paid search, SEO, and content marketing. Our team of data-driven analysts and creative strategists works in unison to develop a holistic marketing approach for high-profile B2C companies and educational institutions across North America.

To learn more, visit YourMarketingPeople.com, and follow us on LinkedIn, Facebook, and Instagram.

Media Contact
Company Name: Your Marketing People
Contact Person: Ishani DePillo
Email: Send Email
Phone: (949) 484-9104
Address:200 Spectrum Drive Suite 300-B
City: Irvine
State: CA
Country: United States
Website: yourmarketingpeople.com/bfcm/

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