Manila, Philippines – June 13, 2025 – The marketing landscape is changing fast, and those who don’t evolve risk being left behind. This stark reality is at the core of KMC Solutions’ new marketing approach, led by Gian Reyes, the company’s Vice President of Marketing and Strategic Partnerships. Under his leadership, KMC Solutions — the Philippines’ largest provider of flexible office space and Employer of Record (EOR) services — has adopted an AI-driven, system-based marketing approach that is setting the standard for the industry.
“We’re at a crossroads: adapt or die,” says Reyes. “Companies that don’t embrace AI and automation in their marketing will struggle to keep up. We’re not just building marketing campaigns anymore; we’re creating a marketing engine that powers growth — autonomously, continuously, and in real time.”
The Shift to AI-Powered Marketing: A New Era
Reyes is leading KMC’s transformation into a marketing powerhouse with the integration of a fully interconnected AI marketing ecosystem. Rather than relying on disconnected campaigns and manual processes, KMC has embraced an AI-driven system that automates workflows, personalizes outreach, and optimizes performance across channels and time zones.
“AI isn’t just a tool. It’s the operating system for the future of marketing,” Reyes explains. “We’ve shifted from isolated campaigns to building a marketing system that’s always running, learning, and optimizing itself. This allows us to deliver personalized experiences at scale, no matter where our prospects are in the world.”
Systems Over Campaigns: The New Way of Working
The fundamental shift from campaign-based marketing to system-based marketing is what sets KMC apart. Instead of launching large, sporadic campaigns, KMC’s marketing team now runs ongoing, real-time programs that adapt to market shifts and customer behavior as they happen. The integration of AI-powered tools into a cohesive system ensures that every prospect and customer is met with personalized, relevant messaging at the right moment — no matter the time zone or channel.
“Through the use of AI and automation, we’ve eliminated the bottlenecks that come with traditional campaigns,” Reyes says. “With tools like n8n and ChatGPT, we automate personalized outreach and lead qualification, ensuring we can scale our marketing efforts without increasing headcount.”
By using AI to automate and optimize workflows, KMC’s marketing team operates more efficiently, allowing them to run multi-market campaigns simultaneously without adding extra layers of complexity or requiring more staff. “The system works for us 24/7, delivering the right message, to the right person, at the right time,” Reyes adds. “The future of marketing is here — and those who aren’t adapting will be left behind.”
Hyper-Personalization and Customer Engagement at Scale
Reyes emphasizes that AI doesn’t just make marketing faster — it makes it smarter. The tools in KMC’s ecosystem work together to create hyper-personalized experiences for customers at scale. Whether it’s automated lead scoring, real-time content generation, or AI-generated video pitches, the system is designed to deliver an unmatched level of personalization, across markets and languages.
“We can now engage with customers in the Philippines, Vietnam, Mexico, and Colombia all at once, sending them content that speaks directly to their needs,” says Reyes. “This system allows us to build deeper, more meaningful relationships with our prospects, with content tailored to their specific behavior and preferences.”
For instance, Veo3 generates customized video content for clients in real time, ChatGPT handles customer queries 24/7, and Gamma.ai produces personalized pitch decks and documents in minutes instead of days. “By automating tasks like content creation and lead nurturing, we free up our team to focus on what really matters: strategy, creativity, and growing the business,” Reyes adds.
The Growing Skills Gap: Why You Need to Adapt Now
Despite the success at KMC, Reyes warns that many companies are failing to adapt to the rapidly changing marketing landscape. The tools and technologies available today are transforming marketing from a tactical function to a strategic growth engine, but only for those who are willing to invest in the right systems and skills.
“Marketing leaders who don’t embrace AI today will be left behind tomorrow,” says Reyes. “The gap between early adopters and those who are slow to change is widening rapidly. Companies that fail to act now will find it difficult to compete in an AI-powered world.”
Reyes stresses that the future Chief Marketing Officer (CMO) will need to think like a Chief Information Officer (CIO), orchestrating complex systems that drive growth rather than simply managing creative campaigns. “Today’s CMO must build marketing systems, not just campaigns,” Reyes notes. “It’s about orchestrating AI and data to create personalized experiences at scale. Those who can do this will lead the charge. Those who can’t will be stuck watching from the sidelines.”
Future-Proofing Marketing Teams
Looking ahead, Reyes believes that the future of marketing lies in AI-driven systems that automate and optimize every step of the customer journey. As AI tools continue to improve, KMC Solutions is positioned to scale its marketing engine even further, ensuring that every customer interaction is seamless, relevant, and timely.
“We’re not done innovating yet,” says Reyes. “The systems we’ve built today will only get smarter and more integrated. We’re constantly testing, iterating, and adapting to ensure we’re always ahead of the curve.”
About Gian Reyes
Gian Reyes is VP of Marketing at KMC Solutions and a recognized marketing strategist with over 20 years of experience across Australia, and Philippines markets. He is a Gold Winner of Marketing Leader of the Year and serves as a fractional CMO for international companies expanding globally. Reyes is known for his expertise in B2B marketing strategy, international expansion, and AI implementation for business growth.
Media Contact
For interviews or additional information: Gian Reyes
VP of Marketing and Strategic Partnerships, KMC Solutions Email: [email protected]
Phone: +639989989519
Media ContactCompany Name: Gian ReyesContact Person: Gian ReyesEmail: Send EmailCountry: PhilippinesWebsite: http://gianreyes.ph/
