Sergey Baburov explained why HYDE brand is developing the specialty coffee direction

“The coffee market continues to prove its resilience and profitability,” says Sergey Baburov. “Investors focusing on specialty coffee not only gain stable income but also have the opportunity to work with innovative business models that will shape the future of the industry.”

Coffee Shop Profitability

The global coffee market has exceeded $460 billion, making it an attractive alternative to traditional investments such as stocks, real estate, and gold. Investors and venture funds are increasingly considering the coffee industry as a promising sector due to high profitability, strong demand, and technological innovations. According to Bloomberg, the specialty coffee market is expected to grow at an average annual rate of 9.5% CAGR in the coming years.

Sergey Baburov, a Kazakh entrepreneur and founder of the premium coffee brand HYDE, emphasizes that digitalization and innovative sales models are opening new opportunities for the coffee business. In Kazakhstan, there is growing interest in online sales and marketplaces, allowing coffee companies to reach a broader audience.

Growth of the Coffee Market and Investment Potential

The global coffee industry continues to show stable growth, even amid economic uncertainty. Investors see specialty coffee as a long-term asset that not only retains value but also provides high returns.

Key Market Trends:

• Growth of online sales: According to Checkindex, online coffee sales have reached 11%, almost doubling compared to three years ago.

• Rise of alternative milk options: According to Euromonitor, coffee consumption with plant-based milk has increased by 25%, reflecting a trend toward conscious consumption.

• Automation in coffee shops: Automated sales points help reduce labor costs by 30-40%, increasing their investment appeal (TechCrunch).

Why Coffee Remains a Resilient Asset

The coffee industry exhibits high adaptability to economic shifts. According to Deloitte, consumers prefer not to give up coffee even during inflationary periods but instead change their consumption patterns—shifting to home brewing or subscription services.

Key Investment Cases:

• Starbucks has increased its market capitalization by $30 billion, demonstrating the effectiveness of a flexible scaling strategy.

• Costa Coffee, owned by The Coca-Cola Company, has expanded into 30 more countries, strengthening global competition in the premium coffee sector.

• Tim Hortons has increased its revenue in Asia by 40%, proving the market’s potential beyond Europe and North America.

Comparison of Coffee Shop Profitability with Other Investments

“The coffee market continues to prove its resilience and profitability,” says Sergey Baburov. “Investors focusing on specialty coffee not only gain stable income but also have the opportunity to work with innovative business models that will shape the future of the industry.”

The Future of the Coffee Market and New Horizons

Experts predict that sales digitalization, the growth of subscription services, and the integration of artificial intelligence for personalized offers will become key drivers of the coffee industry in the coming years. In Southeast Asia, coffee chains are expanding rapidly, while in Europe, there is sustained demand for “third-wave coffee” concepts, emphasizing manual brewing and unique flavor profiles.

Investors who see coffee as a long-term asset not only receive predictable returns but also become part of an industry focused on sustainable development and high product quality.

Media Contact
Company Name: HYDE
Contact Person: Sergey Baburov
Email: Send Email
Phone: +77079429922
Address:Orman village, Tolegen Toktarov street, building 10, sq. 2
City: Almaty region
State: Talgar district
Country: Kazakhstan
Website: https://hydecoffee.kz